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Like a number of other tech leaders, Amazon (AMZN) was severely punished by investors April 25, 2014 with the stock dropping nearly 10% compared to -1.71% for the Nasdaq Composite Index. This reaction followed on the heels of a Q1-2014 earnings report that showed that net income rose to $108 million or $0.23/share versus $82 million or $0.18/share a year ago. Earnings more or less matched estimates according to Bloomberg but the market punished the stock regardless. |
As we see from the chart in Figure 1, AMZN confirmed a bearish head & shoulders pattern in early April 2014 and the stock is putting in a series of lower lows and lower highs in a confirmed intermediate downtrend after peaking in February. |
Figure 1. Daily chart of AMZN showing the latest head & shoulders pattern and downtrend off the February highs. |
Graphic provided by: TC2000.com. |
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So what was the problem? In a word, expenses. According to Bloomberg, total operating expenses increased to $19.6 billion from $15.9 billion a year ago, a 23% jump, and fulfillment expenses jumped 29% with technology/content costs surging 44%. The problem is that expanding expenses have squeezed the operating margin to a razor thin 0.7% down from 1.1% a year earlier. Unbridled bullishness has pushed the company's stock price to an astronomical 588 times earnings according to data from TC2000.com, even after accounting for the 25% drop so far this year. To put that number in perspective, the average P/E for companies in the tech heavy Nasdaq Composite Index is more modest but still elevated at 34.5. |
Figure 2. Weekly chart comparing AMZN with other tech leaders Google (GOOG), Apple (AAPL), Netflix (NFLX) and Facebook (FB). |
Graphic provided by: TC2000.com. |
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In my July 2013 article entitled, "What's Up With Amazon?" I argued when the stock was trading at $312 which was 3300 times earnings, that a correction was overdue. The stock did experience a correction but then resumed its rally that took it north of $400 in early 2014. |
This is another example that using pure fundamentals to make buying and selling decisions can be a risky proposition at best because fundamentals tend to lag price action. But when questionable fundamentals are confirmed by bearish chart patterns, resulting trading decisions have a much higher probability of being profitable. The current head & shoulders pattern has a minimum projected downside target of $256. |
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