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TECHNICAL ANALYSIS  |  April 5, 2018
Weaponizing Facebook
Facebook is in the news because of Cambridge Analytica, the privately held data company which harvested data from millions of Facebook users to develop psychographic tools. These tools were then used by the company to target individual voters with stories that would appeal to their emotional biases. By influencing their decision making processes, or as Christopher Wylie the whistleblower and former research director said, their 'inner demons', the firm was able to sway, unknown to the individuals concerned, the way they would eventually vote. Cambridge Analytica effectively weaponized Facebook to undermine Western democracy.
by Stella Osoba, CMT

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