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Article Archive For Keyword: Heuristic

  • Representativeness Heuristic

    ARTICLE SYNOPSIS...Representativeness heuristic is one of the many mental shortcuts that we often use to distill information and arrive at answers when faced with conditions of uncertainty. We judge something as more likely to happen because it is representative of its cl

  • The Availability Heuristic

    ARTICLE SYNOPSIS...When we want to judge the likelihood of something occurring, it is often the case that we will attempt to recall instances of its occurrence from memory. If retrieval is easy and many instances can be readily retrieved then we are more likely to judge t







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