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Yum Brands — Affordable Dining Out?

02/06/09 12:07:16 PM
by Koos van der Merwe

Times are tough — money is tight as unemployment rises. So where do people eat when they go out? A&W Restaurants, KFC , Long John Silver's, Pizza Hut , Taco Bell ... Yum!

Security:   YUM
Position:   Buy

Yum! Brands, Inc., based in Louisville, KY, is the world's largest restaurant company in terms of system restaurants with nearly 36,000 units in more than 110 countries and territories and more than 1.4 million associates. Yum! is ranked #253 on the Fortune 500 list, with revenues in excess of $10 billion in 2007. The Yum! system includes three operating segments: US, international (Yum! Restaurants International), and China division (includes mainland China, Thailand, and KFC Taiwan). Outside the United States in 2007, the Yum! system opened about four new restaurants each day of the year, making it the largest retail developer in the world.

So, should you buy YUM shares?

FIGURE 1: YUM! MONTHLY. This chart of YUM brands shows the Elliott Wave count.
Graphic provided by: AdvancedGET.
Figure 1 is a monthly chart, which suggests that a major wave IV is now complete and that the stock should start moving up into a wave V. This is confirmed by the relative strength index (RSI), which has given a buy signal. The target suggested by the Advanced GET MOB indicator (make or break indicator projected from the top of wave III) is suggesting a target price of $50.16.

FIGURE 2: YUM! DAILY. This chart of YUM brands suggests wave 3 of wave V in progress
Graphic provided by:
Figure 2, a daily chart, shows the following:

-Wave IV is complete.
-Wave 1 of wave V is complete at $33.73.
-Wave 2 of wave V has retraced to the 50% level at $27.58 and is now starting wave 3 of of wave V.
-The RSI shows rising bottoms, suggesting strength.

Yum! brands is definitely a buy at present levels with a long-term hold.

Koos van der Merwe

Has been a technical analyst since 1969, and has worked as a futures and options trader with First Financial Futures in Johannesburg, South Africa.

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Vancouver, BC
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