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INTERVIEWS  |  January 26, 2001
Cassandra Toroian Of Financialmuse.com
Cassandra Toroian is president and chief executive officer of Financialmuse.com, an online bank, brokerage, and educational resource designed for women. She developed the idea for Financialmuse.com after recognizing that women need to learn more about finances and investing, and to be guided toward actually doing something with that education once they get it.

Before Toroian started Financialmuse.com, she was a sell-side analyst at Ryan Beck & Co. and Emerald Asset Management, specializing in small- and mid-cap banks. There, she was frequently sought as an expert on bank stocks by publications such as The Wall Street Journal and The New York Times. Now she's using her expertise to help other women succeed. Working Money Staff Writer David Penn interviewed Toroian via telephone on November 17, 2000.
by David Penn

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