ARTICLE SYNOPSIS ...What Market Timing Is -- And Isn't Market timing is supposed to be great at reducing your risk while letting you profit in the bull moves, but is it all it's cracked up to be? This market timer discusses the pros and cons. Market timing -- and market timers -- are often treated in the media as barely a step above snake-oil salesmen. It's easy to become defensive in response. But confession is good for the soul. So here's an insider's look at what timing is -- and isn't. I could claim that market timing has a big impact on long-term returns. But it doesn't; timing is much less important than asse...