Interview  |  JAN 2008

Stocks & Commodities V. 26:1 (58-64) More Than A Trading System With Adrienne Toghraie by Jayanthi Gopalakrishnan

More Than A Trading System With Adrienne Toghraie by Jayanthi Gopalakrishnan Adrienne Laris Toghraie is an internationally recognized authority in the field of human development and a master practitioner of Neuro-Linguistic Programming (NLP) for the financial and business communities. She is the founder of Trading on Target and Enriching Life Seminars, companies dedicated to helping traders, salespeople, and other high achievers to increase profits and success. Using her 20 years of study in the science of modeling excellence/NLP and other forms of psychological development, Toghraie has helped her clients push through their self-imposed limitations to new levels of success. Her seminars and private counseling have achieved a wide level of recognition and popularity, as well as her television appearances on CNBC and keynote addresses at most of the major industry conferences. STOCKS & COMMODITIES Editor Jayanthi Gopalakrishnan interviewed Adrienne Toghraie on November 5, 2007. Adrienne, thank you for taking the time to speak with me. Why don’t you start by telling us what you do? I work with people who want to become more successful. Since 1989, I have specialized in helping traders and investors reach their next level of success by overcoming their self-imposed limitations. I do this through several types of studies, one of which is Neuro- Linguistic Programming (NLP), the science of modeling. I have also integrated over 20 other disciplines into my practice to form my own method. What are some of the issues you see most traders facing in their trading? I can sum it up by saying it’s all about fear. Fear has many faces. Some of the faces of fear are fear of success, fear of being wrong, fear of failure, limiting beliefs — anything that holds the person back from following his or her own rules, because ultimately a trader must follow those rules. Fear of loss is probably the most prevalent fear in trading. People are afraid of loss because it is a part of everything negative that has ever happened in their lives. These feelings of loss are stored in themselves, in a dark and disturbing place that is impossible for most people to access on their own. And even if they do, they do not know how to deal with it, much less transform it.

by Jayanthi Gopalakrishnan