Interview  |  JUL 2004

Interview: Daytrading With Toni Turner by Jayanthi Gopalakrishnan

Interview: Daytrading With Toni Turner by Jayanthi Gopalakrishnan Toni Turner is the best-selling author of A Beginner’s Guide To Day Trading Online and A Beginner’s Guide To Short-Term Trading. An investor/trader with 14 years’ experience, she is a popular educator and speaker at financial conferences across the country. Turner has appeared on NBC, MSNBC, CNN, CNNfn, and CNBC’s “Power Lunch.” She has also been interviewed on dozens of radio programs and featured in CBS MarketWatch.com, Fortune magazine, and Bloomberg Personal Finance. Currently, she is writing her third book, to be published by St. Martin’s Press in the spring of 2005. STOCKS & COMMODITIES Editor Jayanthi Gopalakrishnan spoke with Toni Turner on May 4, 2004. How did you get into trading? I started out as an investor back in early 1991 — I wasn’t trading back then. I really got intrigued once I found the stock market. I jumped into the market, I was so excited. I knew this was where I wanted to be. I wanted to find out more! Then by about 1996, I had a commodities account, and I was invited to visit the floor of the Chicago Board of Trading (CBOT). When I saw all the traders, I was absolutely intoxicated! I turned around and said, “This is what I want to do!” What was the next step? I started watching a little stock called Lucent. I noticed that it was going up three or four points a day. I called my broker and said: “Here’s a cool idea. Let’s buy a couple of thousand shares of Lucent in the morning, and sell it before the market closes. We’ll have that money, and the risk will be less, because I won’t be holding it overnight.”

by Jayanthi Gopalakrishnan